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Shave Gel Gives Gamers the Edge with its New Packaging

Edge Shave Gel is marketing to young guys who play video games.

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By: Marie Redding

Senior Editor, Rodman Media

Edge Shave Gel knows how to reach its demographic – they’re teaming up with the video game, Assassin’s Creed, by Ubisoft Entertainment.

The game maker is launching Assassin’s Creed Unity on November 11th, and Edge Shave Gel is has launched limited edition packaging – its shave gel cans are decorated Assassin’s Creed Unity artwork.

The packaging is also designed to give gamers an edge – buyers will get exclusive access to downloadable content including swords, armor and more.

Anthony Pietrini, brand manager of Edge, said:

“Being competitive gamers ourselves, we know how important prep is to get a leg up on your competitors. Offering this unique content to gamers with the purchase of Edge Shave Gel is just another way for us to make sure our fans are ready for the competition.”

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